Description:Pure Ventures is a California-based venture capital firm that focuses on early-stage investments, guided by a team of seasoned general partners and experienced operators. The firm strategically allocates its investment capital equally across two distinct areas: 50% is directed towards consumer sectors, which include consumer packaged goods (CPG), e-commerce, direct-to-consumer (D2C) brands, subscription services, and marketplaces. The remaining 50% is invested in a variety of technology sectors, demonstrating a broad sector-agnostic approach that encompasses fields such as Defense Technology, Energy, Biotechnology, Artificial Intelligence, Robotics, Aerospace, and innovations related to cryptocurrency and non-fungible tokens (NFTs).
Pure Ventures primarily seeks to invest in seed-stage companies that have successfully achieved product-market fit and possess a clear pathway to their Series A funding round. The firm aims to secure equity positions ranging from 3% to 5% in these promising ventures, with typical investments ranging between $500,000 and $1 million. This approach not only underscores Pure Ventures' commitment to fostering innovation but also highlights its ability to recognize and support businesses poised for significant growth and success in the marketplace.