Description:PLUS Capital operates as a comprehensive venture advisory firm that specializes in collaborating with prominent celebrities and their management teams across various sectors, including entertainment and sports. The firm's focus is on facilitating investments and establishing equity-based partnerships with innovative businesses that have the potential to drive transformative change. By strategically connecting celebrities with leading entrepreneurs and venture-backed companies, PLUS Capital plays a vital role in accelerating growth. This is achieved through both financial investments and contributions of expertise and resources, often referred to as "sweat equity." This unique approach allows PLUS Capital to effectively leverage the influence of celebrities to create significant financial returns, thereby benefiting all parties involved in these collaborative ventures.